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Avon is best known for its leadership in empowering women for 125 years and driving global philanthropy for decades. Avon's founding principles also address the company's role and impact in the world, driven by the promise, dating back to 1886, to "contribute to the well-being of society and the environment in which it functions."

The two pathways of the Avon sustainability commitment are internal authenticity and external mobilization. Across these two core platforms, Avon's commitment to environmental stewardship is called Hello Green Tomorrow.

Internal Environmental Management

Avon has a longstanding commitment to managing its environmental footprint. The company addresses key impacts across its business enterprise and focuses on continuous improvement, with particular emphasis on the areas that are most material to the company and of importance to society and the planet. Global policies, processes and goals are supported by a worldwide network of Associates who are dedicated every day to environmental stewardship. This includes the global environmental management team and Associates across various disciplines who apply the principles of sustainability to their daily work.

External "Green" Mobilization

To expand the impact of its environmental commitment, Avon leverages its unique asset - the ability to educate, engage and mobilize its more than six million Sales Representatives and over 40,000 Associates to create a veritable global green army.

The mobilization aspect of Hello Green Tomorrow launched internally among Avon's worldwide Associates in 2009, and in 2010 rolled out externally to engage Avon Sales Representatives and customers worldwide. The mission of Hello Green Tomorrow is to help end deforestation by empowering a global women's environmental movement to nurture nature, with programs in place to raise funds and awareness for reforestation efforts in critically endangered tropical forests.